People with jobs in trading standards are investigating a store's closing down sale after it was given a recent refit.
Shoe Zone in Lincoln's High Street advertised price reductions, giving the impression that consumers only had a few days to purchase its items before it shut.
However, the Lincolnshire Echo reports that the store reopened just five days later, having had its floor repaired.
An investigation is now taking place by those with jobs in trading standards as the store misled the customers in thinking the shop was closing down.
Andy Bukavs, assistant head of Lincolnshire County Council's trading standards service, told the newspaper: "Consumer protection regulations prohibit businesses from advertising that they are 'closing down' when in actual fact they are not."
He added: "When we receive information about such practices, we investigate the matter."
The Consumer Protection from Unfair Trading Regulations 2008 specifies that claiming the business is about to cease trading or move premises when it is not is considered unfair.
It also states that falsely stating a product is only available for a limited amount of time breaches trading legislation.
Posted by Jennifer Masters
