Businesses making little effort to promote environment and sustainability could face a reduction in sales, new research has suggested.
According to the Carbon Trust, 45 per cent of shoppers revealed they would be more likely to stop purchasing from companies with high carbon emissions.
Released as part of the organisation's Raising the Bar report, statistics also showed that one in five consumers would purchase more expensive products displaying carbon levels than their cheaper counterparts, despite the economic struggle.
Environmental campaigners have urged firms to adopt eco-friendly methods in a bid to increase growth and keep up with the government's sustainability targets.
Ian Cheshire, chief executive of Kingfisher, said: "Companies which innovate to deliver products and services that convert this consumer interest will benefit hugely from the UK's low carbon leadership."
This news comes after analysis company Ovum advised office workers to monitor their use of paper as a cost-effective and simple method to reduce their carbon footprint.
Posted by Jennifer Masters